Monday, November 28, 2005

Why Women Do Not Participate in Internet Surveys

I listened to the TWIT podcast TWiT Episode 32 last night, and Leo LaPorte and the roundtable were talking about their low female listenership in a survey they were conducting.

Got a newsflash for you guys... Somewhere I read or heard, it's an established fact that women do not participate in these surveys because of all of the media hype bad side of the internet. Also women think if they do participate they will be flooded with spam or get a virus or spyware put on their computers.

The only places where women do participate in volume are in places connected to female centric sites like Oprah, other sites where they over-publish that they are safe.

If I can remember where I got this info, I'll publish it here.

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